The very splashy lunch boxes from decades past

They don’t make lunch boxes, also known as lunch kits, like they did back in the sixties and seventies. The tin boxes which had a thermos inside were adorned with pop culture icons, TV shows, movies, sports heroes, historical events and many other topical subject matter.

The vintage lunch box as we think of it today was born in 1935. That’s when a Milwaukee, Wisconsin, company called Geuder, Paeschke, and Frey licensed the likeness of a new cartoon character named Mickey Mouse for the top of its oblong-shaped “Lunch Kit.” The metal container was sealed at the top with a loop of stiff wire that doubled as a handle.

From that moment on, placing a character of any sort on the side of a lunch box (or lunchbox, as it is often spelled) became the standard for the lunch boxes children toted to school. Before long, the signal a lunch box sent to your peers could mark you as a cool kid or a dork, depending on if your PB&J was packed inside a Mercury’s Space capsule Container (Universal, 1962) or a Evel Knievel lunch box (Aladdin, 1973).

Modern lunch boxes just don’t have the same eye-catching appeal of the old boxes. The lunch boxes today are more practical and cater to contemporary technology.


A three decker.

The majestic old lunch boxes:


The interior of a vintage box.


When buying a Roy Rogers and Dale Evans box on the right, included was a toy horse. It goes by the name Trigger.


Not sure where this one came from.


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