Bubble wrap is a pliable transparent plastic material used for packing fragile items. Regularly spaced, protruding air-filled hemispheres (bubbles) provide cushioning for fragile items.

“Bubble wrap” is a generic trademark owned by Sealed Air Corporation based in North Carolina. In 1957 two inventors named Alfred Fielding and Marc Chavannes were attempting to create a three-dimensional plastic wallpaper. Although the idea was a failure, they found that what they made could be used as packing material. Sealed Air was co-founded by Fielding in 1960.