Coca-Cola is a world corporate behemoth with an unrelenting marketing campaign. Coca-Cola is sold in stores, restaurants, and vending machines in every country except Cuba and North Korea. Based on Interbrand’s best global brand 2016, Coca-Cola was the world’s most valuable brand. Being the world’s most valuable brand makes Coke recognizable everywhere. Pervasive merchandising also keeps the brand in the unconscious of the masses. And toys are a major part of this merchandising.
A few examples of the toys and games:
Ken and Barbie join the fun