Every successful product launch is usually preceded by a string of failures, but we only remember the winners and ignore the failures and pretend they never happened. A new museum is set to open in Sweden that hopes to make this right.

The “Museum of Failures” is the brainchild of Dr. Samuel West, an organizational psychologist, who has spent the last seven years studying failure and success and what people say about both.

Dr. Samuel West holding the Nokia N-Gage.

“I got tired of all of this glorifying of success, especially within the domain of innovation where 80 to 90 percent of all projects fail,” Dr. West said.

Then, he stumbled into the Museum of Broken Relationships—which collects mementos from failed romances and displays them under glass—while he was on a family trip to Zagreb, Croatia, and he had a light bulb moment.

“I rushed out, and I had this sort of eureka moment that I’m going to start the Museum of Failures. Like, there’s no going back,” Dr. West told NPR.

The purpose of the museum, Dr.West says, is to show that innovation requires failure. “If you are afraid of failure, then we can’t innovate,” he said.

Scheduled to open in June this year, the museum will showcase over sixty failed products and services from around the world. “Every item provides unique insight into the risky business of innovation,” the museum’s website says.

Some of the products that will be on display includes —Harley-Davidson perfume; Bic pens made especially for women; Coca-Cola Blak, a coffee-inspired drink; Nokia N-Gage that was a mobile phone and a gaming console in one; Apple Newton, a personal digital assistant; beef lasagna from Colgate; and more recent products such as Amazon Fire Phone and Google Glass.

The Twitter Peek, a device for tweeting, launched in 2008.

Frozen beef lasagna from a toothpaste company.

The Harley-Davidson’s fragrance, according to Dr. Samuel West, was a “total flop.

Apple Newton, an early PDA.

Trump: The Game was released in 1989, based on buying and selling properties.

The Sony Betamax video cassette player, which lost the format war to its rival, VHS.

Coca-Cola BlaK was a coffee-flavored version of the soft drink, launched in 2006.

Bic for Her pen, which was discontinued at the end of 2016.

Google Glass.

Kodak pioneered the digital camera in the 1990s but failed to market it.

Amusing Planet

Hydroelectric power stations are typically located near water sources, or on the source itself, such as dams on rivers. But Taum Sauk Hydroelectric Power Station is located more than 80 kilometers from the nearest water source – the Mississippi river. Built on top of the mountainous St. Francois region of the Missouri Ozarks, approximately 140 km south of St. Louis near Lesterville, Missouri, the Taum Sauk Hydroelectric Power Station is a pure pumped-storage hydroelectric plant, designed to help meet peak power demands during the day. During periods of high electrical demand, water stored in a kidney-shaped reservoir on top of Proffit Mountain is released through turbines into a lower reservoir, two kilometers away, on the East Fork of the Black River. At night, when electrical demand is low, the excess electricity available on the power grid is used to pump water back to the mountaintop. In essence, the power plant functions like a huge battery, storing excess power until it is needed.

Although pumped-storage hydroelectric power stations are found all over the world, the Taum Sauk plant is notable in that it is a pure pump-back operation – there is no natural primary flow available for generation, unlike most other pumped storage sites. It was among the largest such projects when it was built.
Construction of the Taum Sauk plant began in 1960 and operation began in 1963. The two original reversible pump-turbine units were each capable of generating 175 megawatts of power. They were upgraded in 1999 to units capable of 225 megawatts each. In 2005, the plant had to shut down when the upper reservoir suffered a catastrophic failure releasing 4 million cubic-meters of water in twelve minutes and sending a 20 foot crest of water down the Black River. The torrent of water roared into the Taum Sauk State park sweeping away the park superintendent’s home and critically injuring his three small children.
The plant returned to service after a gap of four years. The rebuilt upper reservoir is now considered an engineering milestone, being the largest roller-compacted concrete dam in North America. To prevent another catastrophe, five back-up systems are now in place and nine cameras dot the reservoir’s perimeter giving 24-hour surveillance to crews manning the facility around the clock.
Before the failure of the upper Reservoir visitors could usually drive to the top of Proffit Mountain and walk a ramp to an observation deck at the top of the reservoir. At the entrance gate there was also a museum highlighting the natural history of Missouri. The power plant was frequently visited by geology students because of a striking example of Precambrian/Cambrian unconformity in the rock layers exposed by the plant’s construction.

Upper Reservoir failure 2005

There were no fatalities.

Aerial photo of new reconstruction in late November, 2009